Christopher Streng
Co-Founder

I used to find things that were cleverly built, and… take them apart.

By analyzing and deconstructing exemplary objects, Christopher develops a sense of how their parts fit together into the synthetic whole. Starting from a clear vision and deriving details from that vision, he bases his design on what essential task the object is supposed to perform. “When function is allowed to dictate the elegance of a thing,” in order that the function itself lends it its mood and emotional evocativeness, thats the kind of final product that deeply satisfies Christophers aesthetic drive and that of our clients.

Awards: MIAD, Furniture Design / Keynote Speaker, KBIS 2005 / Ten Avant Gard Team Award / 2003 Cooper–Hewitt Design Triennial

Daniel Streng
Co-Founder

Not all change is good. You must qualify and tell a story, or it becomes too abstract.

Interested in disruptive aesthetics, Daniel is careful not to be disruptive to the point where selfhood is lost. By testing the limits of objects’ identities, he discovers their utmost indicative elements. In contra–balance to his brother, he often proceeds beginning with the parts before the whole, experimenting with new forms to understand what life they will inhabit.

Awards: MIAD / Consumer Testing/ Ten Avant Gard Team Award / 2003 Cooper–Hewitt Design Triennial / Good Design Juror

Tim Read
Senior Lead Designer

Treating each problem as a riddle and answer each with an opportunity or avenue for exploration. That is what drives me — knowing there will never be a right answer, only new insights.

Tim is in charge of “keeping the road map” and exploring the inter–connections that are obtained between concepts, stories, and innovations. His predominant role is to develop and implement user interfacing, extensive market analysis and research. Tim develops and utilizes programs from a users–centered approach. Tim’s extensive design expertise has been indispensable to identifying critical elements of the user-experience that continue to open up opportunities for streng’s clients.

University of Illinois at Urbana–Champaign Masters in Industrial Design / Musician / Composer